Highlights
https://www.linkedin.com/feed/update/urn:li:activity:7389235214268481537/ Here are the subtle — yet powerful — ways greenwashing creeps into the conversation:
1️⃣ Greenhushing – Companies stay silent about climate goals to avoid accountability.
2️⃣ Greenrinsing – Targets are updated again and again before old ones are ever met.
3️⃣ Greenlabeling – Buzzwords like “natural,” “eco,” or “planet-safe” appear — without evidence.
4️⃣ Greenlighting – A minor eco-initiative distracts from major unsustainable operations.
5️⃣ Greenshifting – Blaming consumers for carbon footprints while ignoring corporate emissions.
6️⃣ Greencrowding – Joining collective pledges that sound good but lack measurable action.
